Many venues that do email marketing want to be able to collect subscribers independent of the reservation booking journey. These entry points include a restaurant’s own website, social media and in-venue marketing that encourages a guest to take action, like “sign up for our newsletter.” Most Email Service Providers (ESP’s) have an out-of-the-box opt-in form that venues can install on their website to grow their database.

Create opportunities for restaurant to reach their marketable target audience by collecting guest information before a restaurant reservation is made.